Name of Company / Organization * Do you currently have a website? * Who are your brand's direct competitors?
Reviewing your competition is helpful, not so we can copy what they are doing, but so we are mindful of what others are doing online to make sure that, if they are doing something well, we can learn from that and find a way to do it even better.
It is also helpful to review the websites of the competition to make sure you we not copy what they are doing, even if it is unintentional. What are some of the benchmark or aspirational brands in your industry? Could you provide us with a few websites that you like, including ones outside of your industry?
It is helpful to have a sense of a your preferred design tastes before we begin designing your new website. Allowing us to review some sites that you enjoy will give us some insight into your subconscious likes and dislikes.
Your brand values. Does your company have a mission statement? No Yes
This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
Product/services positioning statement
This is like your company mission statement, only more specific to your offerings. Check out Volvo's example above.
What do you consider to be a “win” for your website?
Every website has a “win,” which is the end goal for that site. For an E-commerce site like Amazon, the “win” is when someone makes a purchase. A site for a local service provider may be when someone picks up the phone and calls that company. No matter what type of site, there is a “win” and we'd like to begin to understand what your "win" is, so that we can best design and experience to help seal that win.
Who is your website's audience?
Since most sites do not have only one distinct audience (but rather a varied mix of possible customers), this will undoubtedly be a multi-part answer. That is fine. We want to have an understanding of the combination of people who will frequent a website so that you we can design solutions that will not alienate any one of those potential audience segments.
What is the most important thing you can say to your audience?
Visitors who come to a website will judge that site in as little as 3-8 seconds, so there is precious little time to make an impression and convey a message. By understanding what the most important message is, we can emphasize that message and ensure that it is front and center.
The following questions will dive into the essence and identity of your brand.
How does your brand’s image fall between these opposing characteristics?
Conservative / Extravagant Approachable / Authoritative What colors represent your brand? What colors would you not like to see? What words would you use to describe your brand’s image? What attributes and/or emotions do you want associated with your brand? What attributes and/or emotions would you not want associated with your brand?